Will MrBeast launch a new consumer product category brand (beyond Feastables/Lunchly/existing lines) by June 30, 2027?

Resolves Yes if Resolves YES if Beast Industries officially launches a new consumer brand in a category it did not sell in as of 2026-07-19, announced by 2027-06-30 per official channels or business press.

Outcome verified from bloomberg.com.

1. Market open

   Jul 19, 2026, 5:16 PM UTC
2. Market closes

   Jul 1, 2027, 11:59 PM UTC
3. Projected payout

   Shortly after the market closes

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